A Tweet That Sent Snapchat Shares Lower

“So does anyone else not open Snapchat anymore? Or is it just me... ugh this is so sad”.

The comment came as the app's new design had dissatisfied many users. Following this post, at one point the app's shares recorded a drop of almost 10% - worth a total of about 1.7 billion, after the company had listed on the stock exchange last year.

Later, Jenner, with 24.5 million fans on Twitter, 104 million on Instagram, and 21 million on Facebook, posted a new, gentler message: “Still love you Snap... my first love”.

After its stock market launch, Snapchat shares have been in a slow decline, reaching a low of $11.36 per share, from which they then bounced upward twice already.

Even so, for long-term investments, Snapchat could qualify as an instrument with fairly good potential if the company focuses on developing and improving its platform. A good comparison is the stock of another company with a similar type of activity – Facebook, which faced a similar situation when it was listed on the stock exchange. Facebook shares initially fell by 57% (from $41 to $18 per share), then began the big run toward success, today recording a price of over $125 per share, meaning growth of almost 600% from historical lows.